Retail Psychology and Visual Merchandising
Retail Psychology and Visual Merchandising
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Description
Retail Psychology and Visual Merchandising course teaches you everything on the topic thoroughly from scratch so you can achieve a professional certificate for free to showcase your achievement in professional life. This Retail Psychology and Visual Merchandising course is a comprehensive, instructor-guided course, designed to provide a detailed understanding of the nature of the related sector and your key roles within it.
To become successful in your profession, you must have a specific set of skills to succeed in today’s competitive world. In this in-depth training course, you will develop the most in-demand skills to kickstart your career, as well as upgrade your existing knowledge & skills.
The training materials of this course are available online for you to learn at your own pace and fast-track your career with ease.
Sneak Peek
Who Should Take the Course
Anyone with a knack for learning new skills can take this Retail Psychology and Visual Merchandising
Certification
Once you’ve successfully completed your course, you will immediately be sent a digital certificate.
Accreditation
All of our courses, including this Retail Psychology and Visual Merchandising, are fully accredited.
Course Curriculum
This section provides an in-depth breakdown of the course structure, topics covered, and what students can expect from each module.
- Introduction
- The Basics of the Psychology of the Store
- What You Are Trying to Achieve with Psychology
- How Effective Psychology Can be in the Success of your Store
- What your Store Would Be Like without Psychology
- Strategy Defined
- Developing a Strategy Framework
- Corporate Strategy Store Strategy
- Growth Strategies
- Introduction
- Retail Market Levels – Mass Market, Middle-Market and Luxury
- Retail Pricing – Objectives and Strategies
- Implementing Demand-Based Pricing Strategies
- Price Elasticity
- The Relationship Between Price and Value
- Markdowns: Seasonal Sales, Reductions and Offers
- Introduction
- What We Mean by Consumer Behaviour
- How to Interpret Consumer Behaviour for your Own Advantage
- How to Deal with Issues Related to the Behaviour
- The Difference that Understanding Consumer Behaviour Makes to your Store
- Introduction
- The Checkout and Basic Requirements
- The Importance of the Point of Sale Concept
- The Personal Characteristics Required for Dealing with this Process
- Introduction
- Why Trends are Important to Your Store
- How to Take Advantage of the Trends in an Efficient Manner
- Why Targeting Customers is so Effective
- How to Target Customers in the Best Possible Way
- Introduction
- What We Mean by Communication
- How to Talk to Customers
- How to Deal with Unhappy Customers
- The Key Information to Provide your Customers
- Introduction
- Why are Locations Important
- A Framework for Location Decision-Making
- What Types of Locations Do Retailers Use?
- How Do Retailers Make Location Decisions?
- Site-Specific Issues
- The Planning System
- Introduction
- The Key Rights Held by the Customer
- What You Are Allowed to Do as a Trader
- How to Handle Issues with Customers
- The Legal Side of Things and Getting Help
- Introduction
- What Is Visual Merchandising?
- Aims of Visual Merchandising
- History of Visual Merchandising
- Importance of Product Presentation
- Introduction to Store Layouts
- Role of a Store Planner
- Techniques for Creating Effective Store Layouts
- Aims and Purposes of Store Layouts
- Putting Together the Layouts
- Exterior Signs
- Marquees and Banners
- Walks and Entries
- Landscaping
- Window Displays
- Creating an Appealing Store Atmosphere
- Lighting
- Colour
- Music and Scent
- How Exciting Should a Store Be?
- Dressing A Mannequin
- Securing A Mannequin
- Grouping Mannequins
- Maintenance
- Importance of Mannequins
- Different Types of Display Fixtures
- Horizontal Fixtures
- Vertical Fixtures
- Shop Fits, Vendor and Specialist Fixtures
- Wall Fixtures
- Introduction
- The Importance of Following the Health & Safety Regulations
- The Consequences of Not Following the Rules
- The Key Rules to Implement in Your Store
- The Key Rules when Dealing with Food or Produce
Course Rating
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