Retail Psychology and Retail Management
Retail Psychology and Retail Management
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Description
Retail Psychology and Retail Management course teaches you everything on the topic thoroughly from scratch so you can achieve a professional certificate for free to showcase your achievement in professional life. This Retail Psychology and Retail Management course is a comprehensive, instructor-guided course, designed to provide a detailed understanding of the nature of the related sector and your key roles within it.
To become successful in your profession, you must have a specific set of skills to succeed in today’s competitive world. In this in-depth training course, you will develop the most in-demand skills to kickstart your career, as well as upgrade your existing knowledge & skills.
Sneak Peek
Who Should Take the Course
Anyone with a knack for learning new skills can take this Retail Psychology and Retail Management
Certification
Once you’ve successfully completed your course, you will immediately be sent a digital certificate.
Accreditation
All of our courses, including this Retail Psychology and Retail Management, are fully accredited.
Course Curriculum
This section provides an in-depth breakdown of the course structure, topics covered, and what students can expect from each module.
- Definitions of Retailing
- A History of Retail Developments in The UK
- The Development and Scope of Retail Marketing Theory and Practice
- Retail Industry Associations
- Retailer Categories and Business Formats
- Non-Store Retailing
- The Retail Life Cycle
- Retailing Management
- Summary
- Assessment
- Strategy Defined
- Developing a Strategy Framework
- Corporate Strategy
- Store Strategy
- Growth Strategies
- Summary
- Assessment
- Buying and Merchandising Roles
- Centralised and Decentralised Buying
- Organisational Buying Theories
- Buying Branded and ‘Designer’ Merchandise
- Buying Own-Label Merchandise
- The Retail Buying Cycle
- Retail Buying for Online and Mail Order (Home Shopping) Companies
- Summary
- Assessment
- Introduction
- Retail Market Levels – Mass Market, Middle-Market and Luxury
- Retail Pricing – Objectives and Strategies
- Implementing Demand-Based Pricing Strategies
- Price Elasticity
- The Relationship Between Price and Value
- Markdowns: Seasonal Sales, Reductions and Offers
- Summary
- Assessment
- Introduction
- Efficient Inventory Planning
- Integrated Supply Chain
- Efficient Consumer Response (ECR)
- Collaborative Planning, Forecasting and Replenishment (CPFR)
- Retail Automation and Supply Chain Management
- Summary
- Assessment
- Introduction
- The Checkout and Basic Requirements
- The Importance of the Point of Sale Concept
- The Personal Characteristics Required for Dealing with this Process
- Summary
- Assessment
- Introduction
- What We Mean by Consumer Behaviour
- How to Interpret Consumer Behaviour for your Own Advantage
- How to Deal with Issues Related to the Behaviour
- The Difference that Understanding Consumer Behaviour Makes to your Store
- Summary
- Assessment
- Introduction
- Why Trends are Important to Your Store
- How to Take Advantage of the Trends in an Efficient Manner
- Why Targeting Customers is so Effective
- How to Target Customers in the Best Possible Way
- Summary
- Assessment
- Introduction
- What We Mean by Communication
- How to Talk to Customers
- How to Deal with Unhappy Customers
- The Key Information to Provide your Customers
- Summary
- Assessment
- Introduction
- Why are Locations Important
- A Framework for Location Decision-Making
- What Types of Locations Do Retailers Use?
- How Do Retailers Make Location Decisions?
- Site-Specific Issues
- The Planning System
- Summary
- Assessment
- Introduction
- The Basics of the Psychology of the Store
- What You Are Trying to Achieve with Psychology
- How Effective Psychology Can be in the Success of your Store
- What your Store Would Be Like without Psychology
- Summary
- Assessment
- Introduction
- Mail order
- Direct marketing
- Online retailing
- Consumer engagement
- Long-tail effect
- New technology
- Website design
- Online communications
- Fulfilment and delivery systems
- Multichannel retailing
- Summary
- Assessment
- Introduction
- Brand Management
- The Keys to Successfully Managing Your Brand
- The Key Mistakes to Avoid Making when Managing Your Brand
- Where to Find Resources to Help You
- Summary
- Assessment
- Introduction
- The Importance of Following the Health & Safety Regulations
- The Consequences of Not Following the Rules
- The Key Rules to Implement in Your Store
- The Key Rules when Dealing with Food or Produce
- Summary
- Assessment
- Introduction
- The Key Rights Held by the Customer
- What You Are Allowed to Do as a Trader
- How to Handle Issues with Customers
- The Legal Side of Things and Getting Help
- Summary
- Assessment
Course Rating
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