Search Engine Optimisation for Business
Search Engine Optimisation for Business
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Description
The Search Engine Optimisation Course is a practical and in-depth training course for business owners and marketing professionals who wish to master search engine optimisation techniques to drive visitor traffic. It covers the basics such as keyword optimisation, link-building and PPC.
Ranking high on a search engine results page (SERP) is the ultimate mark of success in digital marketing. Through this Search Engine Optimisation Training Course, you will gain a clear understanding of the importance of SEO optimisation for business success, taking a look at how we can incorporate SEO techniques on social media to drive traffic and user engagement.
This comprehensive Search Engine Optimisation Course will guide you through every aspect of search engine optimisation, from local search to on-site SEO, with step-by-step training on how to conduct research to find trending keywords and terms that specifically target your audience.
Sneak Peek
Who Should Take the Course
Anyone with a knack for learning new skills can take this Search Engine Optimisation for Business
Certification
Once you’ve successfully completed your course, you will immediately be sent a digital certificate.
Accreditation
All of our courses, including this Search Engine Optimisation for Business, are fully accredited.
Course Curriculum
This section provides an in-depth breakdown of the course structure, topics covered, and what students can expect from each module.
- Unit 1: Introduction
- Unit 2: Course Overview
- Unit 1: What is SEO (Search Engine Optimisation)
- Unit 2: Types of SEO: Black Hat, Grey Hat & White Hat SEO
- Unit 3: How Search Engines Give Ranks: Crawling, Indexing & Ranking
- Unit 4: 2 Ways to Get Ranked on Search Engines
- Unit 1: On Page SEO Explained
- Unit 2: On Page SEO Activities
- Unit 3: 4 Key Ranking Factors of On Page SEO
- Unit 4: Tools & Tips for Increasing Site Speed
- Unit 5: Using SEO Friendly Themes
- Unit 6: Increasing the Dwell Time & Decreasing Bounce Rate
- Unit 7: How to Make the URL SEO Friendly
- Unit 8: Long Form SEO Optimised Content
- Unit 9: Internal Linking
- Unit 10: Meta Title & Meta Description
- Unit 11: Optimising Images for SEO
- Unit 12: Outbound Links
- Unit 1: What Are Keywords & Why They Are Important
- Unit 2: Types of Keywords
- Unit 3: Which Type of Keywords You Should Choose
- Unit 4: Free Tools for Keyword Research & SEO
- Unit 5: Paid Tools for Keyword Research & SEO
- Unit 6: 2 Metrics to Check Before Choosing
- Content Unit 7: Steps for Keyword Research
- Unit 8: What is Keyword Stuffing?
- Unit 1: Write SEO Optimised Title
- Unit 2: 6 Hacks to Write Attractive Headlines
- Unit 3: Keyword Placement For SEO
- Unit 4: Steps to Write Content & Optimise It for Search Engines
- Unit 1: What Is Off Page Optimisation
- Unit 2: Link Building – 1st Factor of Off Page SEO
- Unit 3: 3 Methods to Get Backlinks
- Unit 4: Method 1: Guest Posting for Link Building
- Unit 5: Method 2: Building Relations with Experts
- Unit 6: Method 3: Getting Backlinks from Round Up Post
- Unit 7: Social Media Marketing – 2nd Factor of Off Page SEO
- Unit 1: Conclusion
Course Rating
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